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For business owners

Track your calls, texts, and forms without changing the phone number your team answers.

Start with the channel that brings in most of your leads (usually your website or Google Business Profile). Once you confirm that first tracking source works, you can add any others in a few minutes.

Before you start

Section titled “Before you start”

Have these ready:

  • Your website URL.
  • The phone that should ring when customers call (so you can enter the verification code).
  • Access to update your website, Google Ads account, or Google Business Profile. If a developer or web designer manages your site, you can send them the website installation guide.

Set up tracking

Section titled “Set up tracking”

  1. Choose your plan

    Section titled “Choose your plan”

    Sign in to NMC and choose I’m a business owner to start the Standard plan. New accounts begin with a free 14-day Trial, or start on the free beta if you have an active beta invitation.

  2. Add your business

    Section titled “Add your business”

    Enter your Business name and website address.

  3. Check your balance

    Section titled “Check your balance”

    Open Billing to see your Included credit and balance, and consider turning on auto-reload so busy weeks never pause call forwarding.

  4. Choose what to track

    Section titled “Choose what to track”

    Open Tracking, pick your first tracking source, and verify your forwarding number. Before buying your first tracking number, NMC asks you to add a payment card (unless you’re starting on a beta invitation, which requires no card upfront).

  5. Install your tracking source

    Section titled “Install your tracking source”

    Follow the setup steps for website calls, Google Ads calls, Google Business Profile, or another source.

  6. Place a test call

    Section titled “Place a test call”

    Call your new tracking number from a different phone (not your forwarding number). Confirm your business phone rings and that the call shows up in NMC’s Inbox. Answered test calls use minutes from your balance just like regular calls.

  7. Track website forms (optional)

    Section titled “Track website forms (optional)”

    If customers also fill out contact or quote forms on your site, select, test, and enable each form.

  8. Set up email alerts

    Section titled “Set up email alerts”

    Review your switches under Settings → Email alerts, and invite any teammates who should receive new lead or missed call emails under Settings → People and Notifications.

Working your inbox day to day

Section titled “Working your inbox day to day”

Open Inbox, check Needs review, and follow up with new leads. Move legitimate opportunities to Qualified, mark won jobs Converted with the job’s dollar value, and close spam or unrelated calls as Not a lead.

If you run Google Ads, connect your Google Ads account once call and form tracking are live. NMC starts by uploading conversions in observation mode without changing how your campaigns bid.