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Cancellation

Switch your phone numbers back and save any records you need before ending your plan.

Before you end your plan, make sure customers can still reach your business directly once tracking stops. Any tracking number left on your ads, Google Business Profile, or online directories can keep receiving calls after forwarding ends.

Prepare first

Section titled “Prepare first”
  1. Swap out tracking numbers anywhere you placed them manually, including your Local Services Ads account, online directories, social profiles, and upcoming print materials.
  2. Remove Google Ads and Google Business Profile tracking in NMC while your plan is still active and those integrations are still connected, then confirm the changes finish.
  3. Update phone numbers on your website, and turn off tracked forms or remove the tracking code once you want NMC to stop tracking your site.
  4. Export or save any records you need from the dashboard or API before the plan ends. Once the plan ends, only Billing and Usage stay open unless you start the plan again.
  5. Let invited clients know their access will stop, and update any software using business API keys or webhooks.

End the plan

Section titled “End the plan”

Open Billing, choose Manage billing, and complete the option to end your plan. When you return to NMC, check Plan on Billing to confirm:

  • The date your plan ends (after which only Billing and Usage open)
  • How many tracking numbers will be released, and on which dates

Tracking continues until your plan’s end date as long as your plan is paid and your balance stays above $0. Check each tracking number’s individual renewal date too, because scheduling cancellation can stop a number from renewing even before the plan’s end date arrives.

What cancellation does not do

Section titled “What cancellation does not do”

Ending your plan does not automatically remove tracking numbers from your ads, Google Business Profile, or directories. If you want NMC to switch phone numbers back for you in Google Ads or your Google Business Profile, remove tracking before your plan ends while those integrations are still connected.

Cancellation also leaves any contacts already copied to Google Contacts and any conversions already uploaded to Google Ads untouched in Google.

To request deletion of your account or personal data, contact support and review the privacy policy.